Buying a vehicle is one of the largest purchases any of us will make in our lifetime. When we have finally decided that we need that new vehicle, we are presold in the eyes of the dealer. You have not yet selected a vehicle, yet to any dealer, he does not have to convince you on why you need a new vehicle. Going into the dealings of a car, truck, or SUV purchase, you are at a disadvantage because the dealer knows that you WANT to buy a car.
So how do you turn the advantage of deal making back in your favor? You educate yourself before you step on any lot. Like any sport, you have to come to the playing field having put in some time in practice, and equal time in learning about your opponent. While you may be the best negotiator in other aspects of your life, if you do not practice for this game, you will most likely lose, sometimes without even realizing it.
A simple education in the game of car buying could potentially:
- Save you valuable time in cutting down the negotiating process at the dealer.
- Save you from feeling like you didn't get the best deal for your trade in.
- Save you the embarrassment when a friend reveals that you were taken to the cleaners.
- SAVE YOU THOUSANDS OF DOLLARS AND MAKE YOU FEEL LIKE A WINNER!
Research the vehicle prior to stepping on any lot. Most of the manufacturers web sites contain suggested retail prices for all of their vehicles. Figure out what you are comfortable and able to pay and use that point as the ceiling for your car purchase price.
Research the dealers in your area. Find out who the top sellers are and who is having the best promotion. This will be key no matter which dealer you end up going to. By knowing all of the dealers competition, you have one more piece of information in your back pocket for negotiating a favorable deal.
Learn the tactics that the salesman will use on you to close their deal. There is a fantastic guide out right now that provides precisely this information. By learning the tactics of the dealer, you will be prepared with your own defense. After all, the salesman is not looking after your best interest. He is trying to make the largest profit while you are trying to spend the least amount of money. Are you fully prepared?
Most of the upfront research can be done on your own. You know your price point. You know the max payment you want to make. You know how long you want to be making payments. But do you know the tactics that will be used on you to take advantage of the fact that you just want a car? Check out "Taking it to the House", a guide by a former car salesman who got tired of taking advantage of unsuspecting, under informed consumers. John put together this guide so that you could take revenge for him and maximize your savings on your next vehicle purchase.
Taking it to the House will provide you with the education you need to walk away with the keys of your new car in hand, feeling confident that you just got the best price and terms, and the dealer did not take advantage of you.
For additional tips on car buying, and links to other sites containing car buying tips and tricks, check out 2009 Car Buying Strategies, provided on my lens.
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